Allianz is the world’s #1 insurance brand, ranking among the top 30 global brands for the first time

• Interbrand 2024 Best Global Brands ranking: Allianz jumps to 29th position and further maximises brand value to 23.5 billion USD.
• Strong employee value proposition: Allianz also climbed to 7th place in the Fortune 100 Best Companies to Work For® in Europe certification.
• The 2024 Olympic and Paralympic Games in Paris have been the biggest marketing asset to date for Allianz, it has united athletes from over 200 nations and billions of fans in peaceful competitions.
• Disaster relief efforts for flood events and sustainability commitments contribute to building trust in the Allianz brand.

Allianz's steady rise to the top of the world's most powerful brands continued in 2024. This was driven by a strong employee value proposition, a commitment to building trust through sustainability and societal leadership as well as top-tier partnerships in sport. For the first time, Allianz has been named one of the 30 most valuable brands in the world. they moved up two places to the 29th position in this year’s Best Global Brands ranking from Interbrand.

The global insurer with 125 million customers and 157,000 employees has also been recognized as the most valuable financial services brand for the sixth consecutive time. They have increased the brand value to 23.5 billion USD (2023: $20.85 billion) and outperformed the financial services sector growth by 7%.

In addition, Allianz was recognized for its strong employer brand and benefits. They reached rank 7 in the Fortune 100 Best Companies to Work For® in Europe certification, also announced today. With its flexible working model, a wide range of benefits and development opportunities and a steadfast commitment to diversity and inclusion, Allianz is attractive to employees and candidates alike. Globally, 52 Allianz entities are already certified and 16 are currently on the national best lists for their countries.

“Our brand strength reflects the fundamental value that Allianz and our employees provide: instilling confidence in the future by bringing security and peace of mind to our customers around the globe. Whether safeguarding global sporting events, like the Paris 2024 Olympic and Paralympic Games, or supporting homeowners in the wake of catastrophic flood damage, Allianz protects and delivers what people value most,” said Oliver Bäte, CEO of Allianz SE.

Insurance is an intangible but stabilizing force for individuals and businesses. At the core of Allianz’s brand promise is the commitment to secure the future of its customers and employees. With the growing impact of climate change, Allianz focuses on supporting customers to become more resilient and expanding the role of insurers in addressing societal challenges. Allianz is widely regarded as a global frontrunner in sustainability. They have an ambitious and measurable net-zero transition plan to decarbonize its proprietary property and casualty insurance and investment portfolios. This commitment is further underscored by Allianz’ social initiatives such as humanitarian aid support and on-the-ground response to communities impacted by the recent floods in Germany in June 2024 and Central Europe in September 2024. They are also a founding partner of ‘Humanity Insured’, an international non-profit organization with the vision to bring insurance-led climate resilience to billions of people.

Allianz helped deliver the Paris 2024 Olympic and Paralympic Games. These events united athletes and fans from around the world in peaceful competitions, and in a shared belief in openness, respect and inclusion. As exclusive insurance partner of the Olympic and Paralympic Movements, Allianz provided a wide range of solutions for organizers, fans and athletes. The unique festival of sports boasted many record-breaking athlete performances and spectacular venues. It engaged over half of the world’s population through broadcast or digital channels.

“The Games have been the iconic brand moment in 2024 and the most significant marketing asset for Allianz to date. Our global ‘One Brand’ strategy under the purpose-driven Allianz master brand is paying off resulting in what is the highest brand value Allianz has ever achieved. Our strong brand is the foundation for growth by helping attract new customers – all based on our promise of giving people confidence in tomorrow,” says Bernd Heinemann, Chief Strategy, Marketing and Distribution Officer at Allianz SE. 

In the lead-up to the Games, Allianz launched its global "Get Ready" campaign across more than 60 markets connecting with millions of customers, consumers and business partners around the world. The activation included 11 broadcast sponsorships, large-scale outdoor advertisements,. This included a giant banner at Tour Neptune and securing over 1 billion impressions in social media globally with 150 content assets in 20 languages. Allianz employees played a key role as brand ambassadors onsite in Paris as torchbearers, volunteers, spectators, and fans.

Allianz leverages their high-profile sport partnerships to creating emotional brand-experience moments. They extended their long-standing partnership with FC Bayern in 2024. Allianz welcomed Harry Kane as a brand ambassador; as the new sleeve sponsor of FC Bayern men's team, Allianz is engaging with fans through QR-codes on the shirts, leading to prize draws or raffles.

Further expanding its global family of world-class stadiums, Allianz announced the extension of its partnership with the Rugby Football Union (RFU) and the renaming of Twickenham Stadium to Allianz Stadium in the United Kingdom. The MoveNow Program promotes healthy physical activity for youth. In addition to these global initiatives, many Allianz business entities support national clubs and sport federations in their home markets.